The tablet revolution that started with Apple’s (News - Alert) iPad is gaining momentum. As more and more new manufactures enter into this foray, the competition is getting tougher, but ultimately users are benefitting from price reduction and attractive data plans from operators.
A recent Tablet and Touchscreen Devices service (TTS) report from Strategy Analytics (News - Alert) finds that tablet use now accounts for 20 percent of weekly digital media consumption.
The report, “Tablet Usage Behavior and Wi-Fi / 3G Connectivity Expectations,” also finds that average user spending on tablet PCs is one and one-half hours per day for a wide range of browsing, content and communication applications.
According to the report, over 25 percent of all tablet usage is dedicated to Web browsing and e-mail, for both owners and those who intend to purchase tablets in the near future.
Almost all home users preferred tablet connectivity with Wi-Fi. However, tablet use in other locations showed a mixed response with users supporting Wi-Fi, 3G and stand-alone operations.
From this research, Strategy Analytics infers that nearly 65-75 percent of all usage across all environments takes place over a Wi-Fi network. These findings come from a Strategy Analytics survey of both Tablet users and future purchasers in the US and UK.
Tablets are most useful for Web browsing among both existing tablet owners and potential buyers.
Forty percent of tablet use can be attributed to media and app store applications. While existing tablet owners enjoy exploring app store offerings, future tablet buyers showed interest in accessing readily available media store content.
“Although, almost half of future users are uncertain about the need for 3G, Strategy Analytics research shows that with increasing affordability, operator subsidy, point of sale promotion and multi-device data plans more tablet users will seek consistent 3G always-on connectivity,” said David Kerr, VP at Strategy Analytics, in a statement.
Recently a research from Renub Research revealed that worldwide Tablet PC market size in 2010 was nearly US$ 9 Billion and it is anticipated that Tablet PC unit sales will cross 100 Million Units by 2015. The report also said while the U.S. and Western Europe together held 75 percent of Tablet PC unit sales share in 2010, they are gradually losing their share to China and Korea.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Stefanie Mosca