Mobile Marketing Association's (News - Alert) (MMA) has honored Urban Airship (News - Alert), provider of high-performance push messaging to mobile devices, with Global Enabling Technology Company of the Year at last night's Mobile Marketing Association's (MMA) Smarties Global Awards Gala.
The MMA’s Smarties award is given away to companies that demonstrate commitment and accomplishments in growing mobile marketing industry.
Urban Airship offers push messaging service, delivering billions of messages per month with high speed and scale for well-known brands such as CBS Interactive, ESPN (News - Alert), Groupon, shopkick, Viddy, Walgreens and Warner Bros.
"We are extremely pleased with the MMA's recognition of our stewardship of marketing's newest communication channel," said Scott Kveton (News - Alert), co-founder and CEO, Urban Airship. "Unlike other media, mobile is inherently personal and never more than an arm's length away. Brands must take a different approach to marketing, putting the consumer first, and we are thrilled to be recognized for our leadership and technology that helps them succeed."
Urban Airship’s complete mobile engagement suites provides easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page creation and analytics to optimize effectiveness
"There is no better way to get closer to your consumers than mobile," said Greg Stuart, global CEO, MMA. "Urban Airship has taken a leadership role in helping brands drive greater mobile engagement and ROI, and we are pleased to recognize its efforts."
The company recently rolled out its new Location Messaging Service that helps marketers use everything they know about app users -- in-app behaviors and interests, user-controlled preferences and user location profiles, including current location and location history and this innovative service helps users to reach new levels of precision in mobile messaging.
Edited by Brooke Neuman