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Burst Media Reports Increased Holiday Shopping Using Mobiles

  By Carolyn J Dawson, TMCnet Contributor

Burst Media recently released the responses of its sixth yearly survey, which analyzes the objectives and activities of shoppers during the holiday season. The web-based survey, which was carried out during the start of October, covered a minimum of 1,200 U.S. adults. According to the survey results, all the facets of the customer purchase process were likely to be affected by mobile devices including smartphones and tablets.

As compared to shoppers who surf the Internet via a desktop or laptop, shoppers surfing the Web via mobile devices are more likely to shop on the Web. Nearly 40 percent of the respondents will be using their mobile devices to identify locations offering the required products. Similarly, an increasing number of shoppers will use their mobile devices to locate last minute holiday offers. A smartphone will be used by nearly 30 percent of the respondents to surf the Web for holiday shopping.

In a statement, Mark Kaefer, Marketing Director, Burst Media said, "Tablets, smartphones, display, video and social as digital platforms magnify the opportunities for marketers to engage with and even hyper-target consumers while they research and actively shop for holiday gifts. The savvy marketer should take advantage of all the opportunities that now exist within the wired home, from the Xbox to the iPad, and wow holiday consumers with creative that provides a wealth of product information, social features and the opportunity to make a purchase."

According to the survey, at least 37 percent of the holiday shoppers have not only used their mobile devices for shopping, but also shopped at actual retail stores. A mobile device is used by nearly 40 percent of the respondents to aid them in their in-store shopping experiencing. The mobile devices are used to compare prices of the same product at different stores and also avail coupons and/or promotional codes.

A majority of holiday shoppers are expected to surf the net either to carry out research and/or purchase products and gifts. As compared to last year, the number of holiday shoppers using mobile devices has increased by 10 percent.

Edited by Brooke Neuman

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