Rich Communications Suite (RCS) is changing the way people communicate. It delivers an experience beyond voice and SMS by providing them with instant messaging or chat, live video and file sharing across any device, on any network, with all the joyn-enabled contacts in their address book. RCS taps into how your consumers are already sharing their daily experiences with each other.
Infinite Convergence (News - Alert) Solutions, a provider of innovative and cutting-edge products supporting the needs of next-generation wireless communication, recently launched its Rich Communications Suite product, enabling mobile network operators to offer telco-grade enhanced messaging services to mobile subscribers.
Rich communications enables mobile network operators to deliver new, media-rich instant messaging services, including one-to-one chat, group chat, inter-carrier chat, text messaging, multimedia messaging, file transfer and video sharing.
“There are several reasons why Rich Communications Suite is important,” said Talila Millman, chief technologist, Infinite Convergence, in a TMCnet interview. “The rise of over-the-top (OTT) applications and how they’re eating into mobile operators’ messaging revenue is one. You see that with OTT applications that are telephony-based and that are really getting into the mobile operator space. Basically, RCS gives operators the ability to buy back and establish themselves as the center again, take away the traffic that was taken away from them and establish the mobile operator network as the center for the consumer.”
“Infinite Convergence has been a leader in the messaging space for a long time,” said Millman. “We already have SMS, MMS and gateway solutions in place deployed with Tier 1 and Tier 2 operators, so RCS was kind of the natural evolution, the next step.”
Operators are looking for a solution that will work for a big number of subscribers that is highly available, highly reliable and will be able to scale to accommodate any network size. The RCS product is feature-rich and is designed for high availability and high volume supported by platform options that are scalable to meet your capacity and performance needs.
“We have a big range of deployment options,” explained Millman. “We can make our solution available to all operators regardless of the network size or type. You can deploy RCS if you have an IMS network, if you have a non-IMS network, if you have a 3G network, 4G network and Wi-Fi network. If an operator is limited in terms of CAPEX and OPEX (News - Alert) we also offer a cloud-based option that allows the operators to launch RCS while avoiding the associated CAPEX and OPEX of an in-network deployment.”
Right now, a consumer that wants to do things on a mobile phone typically has to move from one application to another; one for messaging, one for photo and video sharing and so on. RCS places everything in one location.
You will be able to go to your RCS client and from a single location and see your contacts, your address book, the status of your contacts, whether they’re available, what their mood is, whether they are on vacation and you will be able to initiate a single message to chat or share video with them. Basically, everything you’re doing from different apps you’ll be able to do from one central location on your mobile device.
“This is an exciting product for both operators and consumers,” said Millman. “From the operator’s perspective, it really gives them a way to take back traffic they might have lost or to become the center of their consumer’s lives again. For the consumers, it’s exciting because this is a way for them to do everything from one, single location instead of spread themselves between different applications. I expect this to take off very quickly and become the center of the consumer’s wireless life.”
Infinite is aligned with the RCS vision to enable easy sharing of always-on lifestyle experiences through communication with anyone on any screen. Infinite Convergence Solutions products are continually evolving and developing new functionality to address new messaging opportunities in alignment with the RCS standard.
Edited by Amanda Ciccatelli