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RCS Gets a Big Boost from Mavenir Systems

  By Steve Anderson, Contributing TMCnet Writer

Rich Communication Services (RCS) are rapidly making their presence felt across a growing number of communications providers, and as such, there are plenty of firms looking to make a mark of their own in the industry. Recently, Mavenir Systems (News - Alert) confirmed its own plans to bring the GSMA's RCS 5 systems into its own line of converged services.

What's particularly exciting about this development  is that, now, Mavenir Systems is the first company to offer up RCS solutions in its own line of voice and video solutions, as well as for its messaging solutions. Considering that RCS 5 will not only bring together all of RCS versions one through four, but also bring in RCS-e v1.2, that will give mobile carriers a crucial extra slice of interoperability that should make future developments easier.

Additionally, since back on October 31, MetroPCS announced that it would be launching a line of RCS 5 services powered by Mavenir, it not only lent RCS 5 plenty of marketplace credibility, it also allowed MetroPCS to offer up a whole array of new features like a mobile address book with a social presence, as well as content sharing so easy it can be done with just one click. Perhaps best of all, Mavenir's RCS application servers are based on its mOne Convergence (News - Alert) Platform, and having that common platform under all of Mavenir's offerings makes the transformation process a lot easier for carriers.

The GSMA, for its part, was also reportedly happy to hear about early deployment of RCS 5, which also included joyn accredited services. Having joyn's accreditation in there provides an extra shot of credibility in its own right thanks to joyn's common association with reliability and service quality.

The president and chief executive officer of Mavenir Systems, Pardeep Kohli, gave further insight on the value offered by Mavenir's adoption of RCS 5: "Operators are looking for innovative services and ideas to monetize their investment in LTE (News - Alert) networks, create a competitive edge and compete against the so-called over-the-top (OTT) providers and other rivals. RCS can help provide those services quickly and with an improved return on investment for operators as they build out their core LTE networks."

With steadily increasing competition in the mobile arena, being able to get new features to customers rapidly is a priority for most everyone who's doing the competing in the field. Incorporating RCS--especially RCS 5--into those systems is not only a great way to help get some of those new features into users' hands, but also get them there rapidly and without great cost, the kind of combination that can improve bottom lines and make everybody, in the end, happy.

Edited by Rachel Ramsey

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