For many years now, AT&T (News - Alert) has been encouraging its customers around the world to recycle unused wireless device and has even initiated a new trade-in program to educate consumers and give them the tools needed to responsibly dispose their devices.

Recently, AT&T customers were appreciated for breaking the world record for collecting the most wireless devices in a week as certified by Guinness World Records.

According to sources, to date, Texas has recycled 5,879 devices, followed closely by California with 4,916 devices. Apart from that, the Chippenham store in Richmond, Virginia, collected the most devices at 108 in numbers.

"We know we have the greatest customers in the world and now we have a world record certified by Guinness World Records to prove it," said Jeff Bradley, senior vice president, Devices, AT&T Mobility, in a statement. "At the same time, we also know that there are millions of wireless devices in people's homes that are not being recycled, so it is our goal that one day all wireless customers will trade in or recycle their wireless devices when they buy new ones."

In addition, AT&T has even introduced consumer-friendly website portal called EcoSpace, that helps the users to learn more about AT&T's sustainability initiatives, shop for AT&T eco products, find eco-rating information for assessed devices sign up for paperless billing and get recycling updates.

“CTIA (News - Alert) congratulates AT&T for its world record, which highlights the importance of recycling our 'old' devices and accessories," said Jamie Hastings, vice president of External and State Affairs for CTIA. "CTIA and its members are committed to sustainability, from an individual company's products, services and operations to helping other industries improve their business practices. Everyone plays an important role in helping to protect our environment."

AT&T officials said that they are committed to integrate sustainable business practices and congratulated their customers for reaching the new milestone.