Rich Communications Suite (RCS) Voice over LTE (News - Alert) (VoLTE) is set to revolutionize the way mobile broadband services are delivered to customers. The benefit of RCS VoLTE could be best realized in unified communications and video streaming. Operators are seizing this opportunity to deliver new services to the unified communications.
VoLTE RCS-enabled UC solutions are capable of delivering reliable, roam-able, always-on, anywhere, bring your own device (BYOD) rich communication capabilities in enterprises.
To educate stakeholders about the possibilities in RCS VoLTE, Bharat Book has introduced a report, "The ROI of Video in an LTE World."
According to researchers, LTE as video will be the first opportunity for network operators to generate a return on their 4G investment based on new revenue generation from a value-added service application.
The enormous video flowing through the network has caused data network reach a major inflection point in 2013 due mainly to introduction of various video offerings over 4G, which will be due largely to various third-party over-the-top (OTT) offerings.
Video being the initial big non-voice applications, carriers are increasingly looking to VoLTE as an opportunity to deliver various video over LTE services and associated applications.
The introduction of IP Multimedia Subsystem (News - Alert) (IMS) with LTE has delivered the promise of various value-added offerings such as Rich Communications and other multimedia experiences involving voice and data. However, operators find it difficult to generate revenue prior to reaching a multimedia experience for end users.
The report addresses the challenges and opportunities associated with offering various video over LTE services and associated applications. It answers important questions about video offerings in an LTE world including return on investment, operational issues, competition from OTT players and more. The incumbent network operators will enjoy a rather large increase in data subscription, but also a large jump in data usage. According to the research, carriers must offer their own video applications to combat the threat of OTT players and the legacy network operators own data-only service plans.
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Edited by Rachel Ramsey