The exponential growth of mobile social networking has posed various challenges for operators globally. However, Rich Communications Suite (RCS) solutions have come to their rescue, while offering consumers with experience beyond voice and SMS, such as instant messaging or chat, live video and file sharing across any device, on any network.

Taking mobile unified communications to the next level, RCS is not only changing the way people communicate, but is also offering mobile operators with new ways to use existing assets and capabilities to deliver high-quality and innovative communications services.

Cashing in on the increasing demand for RCS, a mobile phone service provider, SK Telecom (SKT), has launched an all-IP-based integrated communication service called as joyn.T.

As an RCS service under GSMA’s (News - Alert) ‘joyn’ brand (RCS-e standard), joyn.T facilitates users to leverage different types of communication services in an integrated manner regardless of network and device.

The joyn.T features rich calling, rich messaging and rich phonebook functionalities to enrich users communication experience.

The rich calling feature on joyn.T service allows users to enjoy live video sharing, transfer image files, send location maps marked with the sender’s location and transfer contact information to the person on the other end of the line even while on a call.

The rich messaging feature on joyn.T service, unlike other services that do not allow users to use text message and instant messaging services simultaneously, facilitates users to send/receive and manage text messages in an integrated manner, while also enabling them to enjoy real-time chat as well as exchanging contents, stickers and Gifticons.

The rich phonebook feature on joyn.T service facilitates users to check the presence of contacts in their address book in real time and simultaneously allows them to update his or her own status and profile. It provides users with direct links to their friends’ SNS/e-mail addresses, including Facebook, Twitter (News - Alert) and Cyworld.

As a service provided and operated by the SKT mobile network operator, joyn.T can also be augmented into a more comprehensive service with the addition of diverse features that are developed based on the RCS standards.

As quoted by SKT, it plans to add attractive features combined with communication service, including HD Voice (VoLTE), integrate all its future communications services into joyn.T and continue to develop more additional features that meet customers’ requirements, in near future. In addition, the company plans to launch joyn.T 2.0, an upgraded version of joyn.T, in 2013 and extend joyn.T to PC clients in the first quarter of 2013.

Currently, joyn.T is compatible with 22 different types of Android (News - Alert) OS 2.3 (Gingerbread) smartphones and is available via app on T Store. The upgraded versions of Android OS will have joyn.T feature. The joyn.T application for the Apple iOS will be launched early next year.

By early next year, joyn.T customers will be able to enjoy communicating with those of other carriers across the globe. Precisely, SK Telecom (News - Alert) plans to link joyn.T with RCS services of other Korean carriers for more enriched communication, quoted SKT.

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