The exponential growth of mobile social networking has posed various challenges for operators globally. However, Rich Communications Suite (RCS) solutions have come to their rescue while offering consumers with experience beyond voice and SMS like instant messaging or chat, live video and file sharing across any device, on any network.

Taking mobile unified communications to the next level, RCS is not only changing the way people communicate, but is also offering mobile operators with new ways to use existing assets and capabilities to deliver innovative communications services.

Cashing in on the increasing demand for RCS, a mobile phone service provider, SK Telecom (SKT), has launched an All-IP-based integrated communication service called as joyn.T. As an RCS service under GSMA’s (News - Alert) ‘joyn’ brand (RCS-e standard), joyn.T facilitates users to leverage different types of communication services in an integrated manner regardless of network and device. The joyn.T features Rich Call, Rich Messaging and Rich Phonebook functionalities to enrich users communication experience.

The Rich Call feature on joyn.T service allows users to enjoy live video sharing; transferring image files, sending location map marked with the sender’s location, and transferring contact information to the person on the other end of the line even while on a call.

The Rich Messaging feature on joyn.T service, unlike other services that do not allow users to use text message and instant messaging services simultaneously, facilitates users to send/receive text messages in an integrated manner, while enabling them to enjoy real-time chat as well as exchanging contents, stickers and Gifticons.

The Rich Phonebook feature on joyn.T service facilitates users to check the presence of contacts in their address book in real time and simultaneously allows them to update his/her own status and profile. It provides users with direct links to their friends’ SNS/email addresses, including Facebook, Twitter (News - Alert) and Cyworld.

As a service provided and operated by the SKT mobile network operator, joyn.T can also be augmented into a more comprehensive service with the addition of diverse features that are developed based on the RCS standards.

In 2013, the company plans to launch joyn.T 2.0, an upgraded version of joyn.T and extend joyn.T to PC clients in the first quarter.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.