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Mobile Unified Communications Report: Android Platform for Business Applications Now Available

  By Marisa Torrieri, TMCnet Editor
 


If 2009 was the year Google’s (News - Alert) Android operating system made a splash on phones for consumers, 2010 just might be the year the platform becomes synonymous for boosting productivity levels among mobile workers.   

 
One option for businesses looking to serve customers on increasingly popular Android (News - Alert)-based devices is the “WorkLight Solution,” which helps businesses to develop and run enterprise-class mobile applications.
 
Developed by Worklight, Inc., WorkLight (News - Alert) Solution for Android reportedly ensures “security in non-protected environments” so transactions and actionable personalized data can be accessed via an application, the company said. For example, a bank can offer its customers an application to manage their personal finances. Or, an online travel site can deliver real-time updates to Android users, including push notifications on travel schedule changes and optional marketing offers.
 
“Delivering highly engaging applications to reach customers and extend existing services via mobile devices can be a challenging and costly effort for most businesses,” said WorkLight CEO, Shahar Kaminitz. “Our software solution provides the ability to quickly and easily develop powerful applications that customers seek, while providing the performance and integration that companies demand.”
 
The WorkLight Solution requires only HTML, CSS (News - Alert) and JavaScript programming to create rich and robust applications than can drive new business, enhance customer experience, lead to improved customer retention and ensure competitiveness.
 
“Android adoption is clearly on the rise, as consumers flock to new smartphone devices for a richer user experience and broader capabilities,” said Red Gillen, senior analyst at research and consulting firm Celent, in a press release. “Companies are now looking to address this emerging opportunity for business gain, but it is imperative that they provide the requisite security and performance that customers expect.”
 

Marisa Torrieri is a TMCnet Web editor, covering IP hardware and mobility, including IP phones, smartphones, fixed-mobile convergence and satellite technology. She also compiles and regularly contributes to TMCnet's gadgets and satellite e-Newsletters. To read more of Marisa's articles, please visit her columnist page.

Edited by Marisa Torrieri

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